A Study on the Influence of Creative Logo on Brand Marketing

碩士 === 世新大學 === 資訊傳播學研究所(含碩專班) === 100 ===   Currently, Internet has become part of our daily lives. Our perception of Internet is getting more and more important. This thesis is a case study of Creative Logo, applying Technology Acceptance Model (TAM) to explain users' perception of Creati...

Full description

Bibliographic Details
Main Authors: Yin-Ju Yen, 顏吟如
Other Authors: Horng-Twu Liaw
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/49359088341888596312