The study of the relationship between Ad types and trust level
碩士 === 世新大學 === 公共關係暨廣告學研究所(含碩專班) === 100 === The purpose of this study is to understand the relationships between advertising types and trust level by exploring the effects and influences on trust level, brought by the two types of advertising: Narrative Advertising and Argument Advertising. This...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38381604275351429375 |