A Study on the Influences of Brand Image and Perceived Value over Customers Purchasing Luxury Cars
碩士 === 世新大學 === 資訊管理學研究所(含碩專班) === 100 === Since Taiwan joined the WTO, a lot of pressure is exerted on the competitive auto market. However, because of the competitive market and the inflation on raw materials, the price of imported cars steadily rises instead. Not only that, in June 2011, as luxur...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/04061346454280459242 |