China's Insurance Intermediary "Brand Strategy"- Sales Co., Ltd. of Guangdong Taihe Co-Insurance, as an Example
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === The entering of CNinsure Inc. into the Nasdaq Global Market in Oct. 2007, shocked the whole insurance industry in mainland China. It is the first Asian public Insurance intermediary company on the capital market. Among the 100 insurance companies at the tim...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28150647950086299337 |