An analysis of enterprises on building self-owned brand innovation – In the case of HTC
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === In Taiwan, all fields from government to enterprises are seeking for operation models and strategies that can enhance value added of products and enterprises’ profits, and developing OBM (original brand manufacturer) is the major project. HTC Corporation,...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/67599468353465550706 |