Exploring Effects of Experiential Marketing on Winery Industry–A Case Study of King Car Whisky Distilleries
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === With the changing times and the consumer needs change, customers take no longer are the refined products and good service quality, but is the individual experience which meets their deep inside. The individual experience is not only particular about the atm...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45842341642437885617 |