A Research on Critical Success Factors and Integrated Marketing Mode of the Evergreen No.1 Brand of Carbonated Beverage-an Example of Coca -Cola Brand
碩士 === 世新大學 === 傳播管理學研究所(含碩專班) === 100 === Coca Cola, which has been popular all over the world for over one hundred years, is global biggest carbonated beverage company and titled as the worldwide highest-value brand. Recently, it has gradually converted into a full-scale and comprehensive beverage...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25831355686539052456 |