A study of Brand Building and Marketing Strategy in Taiwan Organic Agriculture industry
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === This research discusses the relationship between brand building and marketing strategies in Taiwan organic agriculture industry. Through the depth interviews with four managers who are responsible for own-brand building, we try to understand the impact of th...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/26378053781633012326 |