Relationship among Bank Ownership, Marketing Strategy, and Consumer Housing Loan Selection
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === Due to the increase of earnings among the population and an awakening of consumer consciousness, the increase of consumption capability has gradually won the attention of banks over the years. Banks tended to keep a conservative attitude on consumer financ...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/10621420881834836048 |