A Study of Consumers’ Purchase Intention on Stamps and Other Philatelic Items
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === This study investigated factors affecting consumers’ intention to purchase philatelic items. Chunghwa Post company is state-run and has monopolistic domination over postal stamps. Despite the absence of competitors, with the change of the environment, po...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/28176671905386411960 |