Relationship between Pharmaceutical Companies and Hospitals in Response to the Change of National Health Insurance System on Institutional Theory
碩士 === 世新大學 === 企業管理研究所(含碩專班) === 100 === Pharmaceutical Companies occupy a crucial role for the hospitals. Pharmaceutical companies’product marketing plan and their relationship with the hospitals help them to understand the correct use of medicine and further, provide a better medical quality of s...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/79786558794143547281 |