Factors Influencing Credit Card Holders’ Persistent Usage
碩士 === 東吳大學 === 國際經營與貿易學系 === 100 === This study focused on discussing the influence of brand image, perceived value, and customer relationship linkage on persistently using a credit card, and discussing the differential degree on how persistently using the Co-branded Easy Card and other credit card...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/46383004288010731078 |