Consumer’s Response to Unexpected Inducement Embedded in Service Delivey Process
碩士 === 東吳大學 === 企業管理學系 === 100 === This research is motivated by the importance of unexpected inducement. An unexpected promotion can generally create profitable revenue as well as brings up a great estimation of how unexpected inducement can manipulate the consumers’ buying decision, and how it wou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57375878500911243872 |