Consumer’s Response to Unexpected Inducement Embedded in Service Delivey Process

碩士 === 東吳大學 === 企業管理學系 === 100 === This research is motivated by the importance of unexpected inducement. An unexpected promotion can generally create profitable revenue as well as brings up a great estimation of how unexpected inducement can manipulate the consumers’ buying decision, and how it wou...

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Bibliographic Details
Main Authors: Chih-Yun Huang, 黃芝筠
Other Authors: Hsuan-Hsuan Ku
Format: Others
Language:en_US
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/57375878500911243872