Consumer’s Response to Unexpected Inducement Embedded in Service Delivey Process
碩士 === 東吳大學 === 企業管理學系 === 100 === This research is motivated by the importance of unexpected inducement. An unexpected promotion can generally create profitable revenue as well as brings up a great estimation of how unexpected inducement can manipulate the consumers’ buying decision, and how it wou...
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/57375878500911243872 |
| Summary: | 碩士 === 東吳大學 === 企業管理學系 === 100 === This research is motivated by the importance of unexpected inducement. An unexpected
promotion can generally create profitable revenue as well as brings up a great estimation of
how unexpected inducement can manipulate the consumers’ buying decision, and how it
would challenge the social influence during promotion. On the other side, consumers’
psychological reactance brings up during the process of unexpected inducement. The paper is
aimed to examine and focus on how consumers’ response would incline to without price as
stimulus.
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