When the Customer is Provoked by Humiliation：The Effects of Embarrassment on Self-Serving Bias and Behavioral Response under the Service Failure Context
碩士 === 東吳大學 === 企業管理學系 === 100 === Previous research has focused on examining embarrassment in sensitive product purchase situation. Although embarrassment is a widely occurring emotion in consumption situations, little research has explored its impact on service encounters, especially in the servic...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07525225936821519592 |