The Word of Mouth Effect of Internet Social Networking Site: Explore the Effect of Positive/Negative WOM and Source of Information on Consumer Perceived Risk
碩士 === 東吳大學 === 企業管理學系 === 100 === “Social Network would change the marketing percept”. Facebook, which a new communication platform combined social network and internet, to allowed people announce information with instantaneity and convenience, to develop Word-of-Mouth (WOM) more efficiency. In t...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44304815913070630045 |