Bloggers Credibility and Argument Strength on Buying Intention: Impulsive Buying Tendency as Moderators
碩士 === 東吳大學 === 心理學系 === 100 === The purpose of the study is to examine the effects of the bloggers credibility and the argument strength on buying intention. According to elaboration likelihood model, researcher verifies the moderating effect of impulsive buying tendency (IBT) on the relationship b...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/94705767009470189535 |