The effect of construal level on consumer evaluations of products with semantic contradiction
碩士 === 東吳大學 === 心理學系 === 100 === This study investigated the interaction between types of product semantics and construal level(Hong & Lee, 2010；Liberman & Trope, 1998)by focusing on products that embody contradictory semantics in their design language. Semantic contradiction was divided int...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/25856120764413323399 |