The Factors of Affecting Consumer Online Impulse Buying

碩士 === 東吳大學 === 資訊管理學系 === 101 === As the Internet expand so vigorously, it’s also influence the changing of consumption pattern jointly. Consumer behavior has transfer to the virtual and the storage seem boundless of the online shop progressively. It’s not only spur the commercial opportunity t...

Full description

Bibliographic Details
Main Authors: Li-Yi Hsu, 許豊億
Other Authors: Sheng-Wei Lin
Format: Others
Language:zh-TW
Published: 2013
Online Access:http://ndltd.ncl.edu.tw/handle/62984081651306386791