The Brand Repositioning of Borcalini
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 100 === ABSTRACT In order to survive in the international industry, the industry of Taiwan department stores must expand under the globalization wave in the future. To develop a functional department store, the store needs to include global brands, variety of ext...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32119641347809717947 |