Based on the PZB Model to Explore the Customer Satisfaction of the Life Insurance Industry

碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 100 === The insurance industry is the typical service industry. The core value of the insurance industry is to provide consumers extra value-added and better services in order to create the advantages for the industry. One of the main motivations of this research is...

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Bibliographic Details
Main Authors: Lee, Hsiao Wei, 李小薇
Other Authors: 朱艷芳
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/85774969024867641731