Exploring the Relationship between the Outlet Mall Key Resource Characteristics, Brand Awareness and Customer Satisfaction: A Study of Consumer Viewpoint
碩士 === 實踐大學 === 企業管理學系碩士在職專班 === 100 === With the high degree development of economy and the rising of national income, large retail department stores in Taiwan have transformed all the way from department stores, hypermarkets to shopping centers which are more than ten thousand pings. However, af...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50304813234657059479 |