The Influence of Brand Experience on Brand Loyalty- Brand Relationships as The Mediator
碩士 === 實踐大學 === 企業管理學系碩士班 === 100 === Pine II & Gilmore(1998) indicate that the experience economy are coming and proclaim “Welcome to Experience Economy” on Harvard Business Review. Consumers don’t only focus on product attributes anymore such as before. (Holbrook&Hirschman,1982). Schmitt(1...
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| Format: | Others |
| Language: | zh-TW |
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2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/91899382195506487383 |