Relationship among Experiential Marketing, Customer Satisfaction, and Customer Loyalty – The Case of Smart Phones

碩士 === 實踐大學 === 企業管理學系碩士班 === 100 === With the technology and era development, people more care about efficiency, quickness and convenience. For ITC industry, everyone get own mobile phone. In addition, smartphone's multi-functional and software highly integrate; let dependence of smartphon...

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Bibliographic Details
Main Authors: Shih , Wan-Yu, 施宛妤
Other Authors: Chen , Su-Chuan
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/69325659312827829961