Explore the relations among experiential marketing, brand image and consumer loyalty through Heineken large music events
碩士 === 實踐大學 === 企業管理學系碩士班 === 101 === In modern society, the quality of life has become more significant to people than before. This inevitably led to a phenomenon where consumers seem to have developed a higher standard for the quality of the beer they are willing to spend money on. For these consu...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2013
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89542000423162030960 |