Understanding Continuance Intention of Group Buying: A Perspective of Transaction Cost Theory
碩士 === 靜宜大學 === 資訊管理學系 === 100 === Nowadays, business models have been changed by the prevalence of Internet. Online group-buying has emerged as the advent of electronic commerce. By using online group-buying as the research context, this study investigates the influences of online community and inf...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23341585216173036866 |