The Impact Of Online Store Image On Consumer Purchase Intention: The Mediating Effect Of The Consumer Trust And Information Quality
碩士 === 靜宜大學 === 資訊管理學系 === 100 === The rise and wide-spreading of e-commerce has changed the way of business practice and competition. In order to attract consumers’ consumption, the store images of the shopping site for consumer trust and favor play a key role. While store images have captured si...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/58805311433305541092 |