Service Quality of the R.O.C.Travel Quality Assurance Association – The Perspective of Travel Agent

碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 100 === ABSTRACT This study used both qualitative and quantitative research methods to in-vestigate the service quality of the R.O.C. Travel Quality Assurance Associa-tion (TQAA). First, the questionnaire was developed by the modified Delphi method based on the fram...

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Bibliographic Details
Main Authors: Mo, Kuei-O, 莫桂娥
Other Authors: Lee, Ming-Huei
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/05645891453126530300