Effects Of Shopping Spot Design On The Pre-purchase Evaluation Of Consumers For Group Package Tour
碩士 === 中國文化大學 === 觀光休閒事業管理研究所 === 100 === This Group package tour is one of the most popular travel patterns for many Asian countries. The intangibility and uncertainty of travel products make them difficult to reduce the risk of purchasing decision by display, and consumers thus often depend on r...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2011
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| Online Access: | http://ndltd.ncl.edu.tw/handle/16940051414542376348 |