The Attributions of Consumer Loyalty in Small and Medium-sized Hotel: From Commitment, Trust, and Satisfaction

碩士 === 中國文化大學 === 國際企業管理學系 === 100 === Due to the policy of free traveling of Chinese tourists and the prosperity of tourism industry, the general hotel industry ought to analysis their consumers-tourists to draw their attention and provide customized services under the limited circumstances. The pu...

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Bibliographic Details
Main Authors: Yu Shiu-Huei, 余秀慧
Other Authors: Wu Ching-Chang
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/64380519128386659706