The Relationship between Innovative Product, Consumer Personality Trait and Purchasing Intentions – The Case Study on Tablet
碩士 === 中國文化大學 === 國際企業管理學系 === 100 === While technology firms keep developing new models of tablet PC and trying to acquire more share in this growing market, iPad from Apple still takes majority market share and leaves little share for Non-Apple tablet PC makers. Deemed as a innovative product, wha...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37995293933799995821 |