The Influence of Customer Empowerment on Customer Relationship Strength: The Moderating Effect of Product Categories

碩士 === 中國文化大學 === 國際企業管理學系 === 100 === If corporations can maintain consumer relationship,there will have long term relationship between with corporations and corporations;therefore;corporations marketing and operations cost may not only can cost down,but also increase customers satisfaction and enh...

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Bibliographic Details
Main Authors: Chao,Tzu-chiang, 趙自強
Other Authors: Chien-Heng Chou
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/91613481199603120780