A study of Relationships among Hotel Attributes, Utilitarian Value, Hedonic Value, Attitude, and Purchase Intention– A Case Study of Taiwan’s Hotels
碩士 === 中國文化大學 === 觀光事業學系 === 100 === This research examined the causal relationship among hotel attributes, utilitarian value, hedonic value, attitude and purchase intention, and targeted consumers of Tai-wan’s hotels as research subjects. Data analysis including: descriptive statistics, reliabil-it...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/76702192019217432032 |