The relationship between brand attitude and brand responses: The mediating role of emotional brand attachment

碩士 === 中國文化大學 === 國際貿易學系 === 100 === The main purpose of this study is to explore and examine the relationship among brand attitude, emotional attachment, brand loyalty, and price premium. The study used survey to collect data provided by a sample of regular consumers in Taiwan Area. The focus group...

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Bibliographic Details
Main Authors: Cheng, Yi-Chen, 鄭伊真
Other Authors: Lin, Shao-Lung
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/03436243282729490303