A Study of Consumer Behavior and Market Segmentation in Internet Banking Sector
碩士 === 國立虎尾科技大學 === 經營管理研究所 === 100 === With the rapid development and widespread use of Internet technology, Internet banking has become an indispensable marketing channel for which an up-to-date bank provides financial services. The market segmentation techniques used by the traditional banks in t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/77mn82 |