A Study of Factors for Female Consumers to Make Purchase on Foreign Shopping Website - Take Taobao as Example

碩士 === 國立虎尾科技大學 === 資訊管理研究所 === 100 === As times change, women on the job have gradually become valued, because women are financially autarkic and lead to considerable increase in purchasing power. How to attract their attention and touch their hearts, are important issues for many enterprises....

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Bibliographic Details
Main Authors: Sin-Pei Yan, 顏心珮
Other Authors: Chang-Shiann Wu
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/zfhn9s