A Study on the Marketing Strategies of Organic Agricultural Products:A Case Study of Organic Rice in Yunlin Branch of Taiwan Sugar Corporation

碩士 === 國立虎尾科技大學 === 工業工程與管理研究所 === 100 === Subject of the study was Yunlin branch of Taiwan Sugar Corporation. The strategies included SWOT, STP, and Porter''s five forces analysis. The researcher took the manager’s viewpoints to analyze and evaluate inner elements and outer enviro...

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Bibliographic Details
Main Authors: Pei-Fu Huang, 黃培福
Other Authors: 顧瑞祥
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/34arj7