The Effectiveness of eBook Advertising: The Effect of Background Music Induced Mood, Location and Thematic Congruence on Memory and Attitude
碩士 === 國立聯合大學 === 資訊管理學系碩士班 === 100 === With the increasing popularity of eBook, many companies, such as Amazon, Google and Yahoo are starting to enter eBook advertising market. Accordingly, eBook advertising is expected to be a new booming advertising method. However, there has been little research...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/98862075743525169523 |