Exploring the Effectiveness of in-App Banner Advertisting
碩士 === 國立聯合大學 === 資訊管理學系碩士班 === 100 === The upswing of smart phones and tablets sales causes applications to become an enormous emerging market. The combination of applications and advertisements is becoming a popular advertising approach increasingly. It is called “in-app banner advertising”. Hence...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/33535223978892719049 |