The Interaction Effects of Price Increasing Framing and Product Types on Purchase Intentions
碩士 === 國立高雄大學 === 經濟管理研究所 === 100 === Most of the previous researches about price framing focused on promotion. The ways of promotion was either price decrease or increasing the volume. In addition, only a few studies focused on the effect of price increases to the price perception of fairness. Prio...
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| Format: | Others |
| Language: | zh-TW |
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2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35226742548563123311 |