Consumers’ Motivations to Join Clothes Fans Page on Facebook

碩士 === 國立高雄大學 === 國際高階經營管理碩士在職專班(IEMBA) === 100 === In the recent years the Facebook users are rapid growing and the fans page of the Facebook has become the popular corporate marketing platform. In the marketing platform the fans page provides a well system to the end-user, but how to attract consu...

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Bibliographic Details
Main Authors: Shih-hong Tan, 譚仕宏
Other Authors: Ying-feng Kuo
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/78129207829256018581