The effect of brand community on brand equity - Evidence on nonprofit organization of Taiwan’s National Youth commission
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 100 === Due to the emergence of social network nowadays, the interaction between corporation and consumers are not only confined to the form of the transaction and, more importantly, maintaining relationships with customers becomes even crucial. The studies concerni...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97107716560720523758 |