The Framing of Sales Promotions, Perceived Price Raising, and Repurchase Intention
碩士 === 國立高雄大學 === 亞太工商管理學系碩士班 === 100 === This article explores how sales package framing, such as presenting a promotion as a bundle versus a free gift, influences consumers’ cost assignments to the specific items (focal vs. supplementary). It also considers the potential influence on perceived pri...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51424346290751288315 |