A Study on Website Design Aesthetics and Intention to Transaction:A Comparison of Taiwan and Brazil in the Resort Hotel Industry
碩士 === 國立臺灣科技大學 === 管理學院MBA === 100 === With the developing of Internet, lots of resort hotels attract their customers though website marketing. This study took resort hotel in Taiwan and Brazil as target to discuss the relationship between aesthetics of website and customers’ intention to transacti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/51308294435663566129 |