Understanding the diffusion of Word-of-Mouth on Counterfeit-A study in Taiwan and India
博士 === 國立臺灣科技大學 === 企業管理系 === 100 === Counterfeiting is a significant and growing problem in both growing and well developed countries. Since the promotion of counterfeits cannot use public media, it is interesting to investigate how people ex-change information and finally affect the sales of count...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/45506610813515275055 |