Consumer Reactions to Encountering Two Consecutive Service Failures
博士 === 國立臺灣科技大學 === 企業管理系 === 100 === According to previous studies, many consumers in Taiwan have experienced consecutive service failures. Despite of these failures, many consumers still remain loyal to a service provider for a variety of reasons, such as money deposits, contractual agreements, as...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/32146218609390428374 |