A Case Study of the Strategy of Value Innovation of Leisure Aesthetics for Banyan Tree Hangzhou
碩士 === 國立臺灣科技大學 === 管理研究所 === 100 === Abstract Based on the data collected by writer’s experiences and case study methodology, this study is aimed to integrate the marketing strategies to form the perspectives of marketing competence of Banyan tree Resort Hangzhou. To sum up the perspectives in this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65346031434096966717 |