The Study of Marketing Strategies for Taiwanese Movies in 2011 : A Case Study of “ You Are the Apple of My Eye”.
碩士 === 國立臺灣藝術大學 === 廣播電視學系應用媒體藝術班 === 100 === As supported by recent studies, word-of-mouth marketing strategy is crucial in bolstering a movie’s box-office result, which is positively affected by favorable reviews, or public opinions. This strategy has been one of the most common marketing weapons...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2012
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/55543440673488475081 |