An Experience Marketing Study on the Relationships among Experiential Value, Customer Satisfaction and Loyalty:A Case of Young Consumers in New Shilin Night Market

碩士 === 國立臺灣大學 === 農業經濟學研究所 === 100 === Night market is one of the well-known Taiwan tourist characteristics, and Shilin Night Market is the largest night market in northern Taiwan. The original position is in front of the Jaintan MRT station and it’s famous for delicious food. The site of the new es...

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Bibliographic Details
Main Authors: Pen-Chen Hsiao, 蕭本誠
Other Authors: 雷立芬
Format: Others
Language:zh-TW
Published: 2012
Online Access:http://ndltd.ncl.edu.tw/handle/23064589780488436883